Mind Edge was established by Mr. Alan Yip since 2003.
Mind Edge stands for “Beyond Academic Excellence™
supporting parents who seek a learning environment with a heart for the child’s welfare, grounded in life values.
Mind Edge forms habits
of world-class memory experts in students so that they excel at school and in life. It has well-paced programmes and an integrative approach; engaging students, parents and educators to effect mindset and behaviour change. This includes the Expert Memory System™
, and parental coaching supported by highly qualified trainers.
Be a world-class training academy, inspiring people to believe in themselves and lead extraordinary lives.
Empower individuals to maximise their potential Beyond Academic Excellence™
, achieve peak performance and
fulfilment in life.
We are a mission-driven company, with the purpose to inspire, educate and empower individuals to live extraordinary lives. The continual pursuit of our mission challenges and inspires us to:
• Lay the foundation of life-long skills and values that enable peak performance at any stage in life;
• Foster a positive mindset and environment in individuals and their families to fully engage in life.
We look to our mission to propel us forward and look to our values to ground us.
Our founder Mr. Alan Yip went through much hardship in his early life and did not fare well in school. Through perseverance, he won a Fulbright scholarship in Hong Kong, graduated first-class (Summa Cum Laude) from the University of Indiana, USA and is now a thriving entrepreneur in Singapore. It all begun with a self-belief, planted by his mother’s unwavering acceptance and belief in him.
Thus, our values begin with a belief:
• Belief in self and others:
We firmly believe anyone can achieve success, as long as they preserve and do not allow their personal or family circumstances to limit their mindsets and unique potential.
We uphold the highest standards of integrity. We are responsible to ourselves and our customers for providing the best tools available to optimize learning and self-development. To this end, we strive to provide them with the best products, the highest level of service and be responsive to their needs.
“Do unto others as you would have them do unto you”.
Beyond adherence to laws and regulations, we ensure our customers and professional affiliates feel good about their interactions with us. It is about being good corporate citizens and doing right by our employees, partners and communities.
We pursue personal excellence to achieve excellence in what we do. In order to create products that are as effective and engaging as possible, we listen to our customers continuously and make improvements to evolve our programmes towards excellence.
At the heart of Mind Edge, our expansion is dependent upon finding and nurturing people who are already pre-disposed to share our core values. We do our utmost to attract and retain these people. Our staffs are our most valuable assets.
Beyond selective recruitment, we consistently embed these values in our culture, from induction, training, appraisal, reward system, regular communication sessions to company events; in fun or seriousness. The value system is visually splashed out in our office walls, website, company handbook and more. This set of values is also ingrained in our teaching materials for students and parents as they form an integral basis for learning.